The division of the world into "the West and the rest" is a misrepresentation, writes Ales Debeljak. Cultural globalization is not the transplantation of western ideas and technologies across the planet, but the adaptation of these according to local requirements. Hybridity, the product of a longue durée, is at the heart of the contemporary western paradigm.
http://www.eurozine.com/articles/2009-11-23-debeljak-en.html
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