Manipulating the MTV Generation...great article!

A thoroughly interesting interview about how the media is manipulating the MTV generation... here's an excerpt...

"And there's another development that I think is significant. If you look back at the youth markets of, say, the 1940s and the 1950s and the 1960s, you're struck by a very important difference, in that the figures who tended to be admired by those masses were somewhat older. Kids admired James Dean. Some like Brando. Elvis Presley looked like he was around 20. The Beatles were in their early 30s. The rock musicians of the 1960s and 1970s were a little bit older. They weren't peers of 13- and 14-year-olds.

Now, the young tend to be presented always and everywhere with what is, in a way, the most seductive thing there is, and that's a mirror. There's a mirror held up to them all the time. It's the mirror as constructed by advertising and TV, but it's the mirror that tells you that you are all there is to be, or you could be, if you bought what we have to sell." ......Read complete interview here...
http://www.pbs.org/wgbh/pages/frontline/shows/cool/interviews/crispinmiller.html

Mark Crispin Miller is a media critic, professor at New York University, and the author of Boxed In: The Culture of TV.

Watch the Frontline documentary "Merchants of Cool" here:

http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/